Ludovic Coen

Managing Partner

After completing a combined program in Banking & Finance at UBS AG, earning both a Professional Maturity and a Federal Diploma of Commerce, Ludovic was selected to participate in the exclusive (“UBS | Graduate Talent Program”) reserved for the 10 most promising young talents in each national cohort. Building on this experience, Ludovic joined Coutts & Co Ltd in Geneva, where he became part of the Wealth Management Private Banking department, serving the UK market. Following the acquisition of Coutts & Co Ltd by Union Bancaire Privée (UBP), he continued to apply his expertise by joining UBP’s Wealth Management Private Banking team, focused on UK and English-speaking clients.

Ludovic joined Bayard SA in 2017 and took over its leadership a few months later. He oversees the company’s two main departments: Consolidation & Global Reporting and Lifestyle & Property Management. His goal is to offer the full range of personalized services of a Family Office while maintaining a distinctly “boutique” approach.

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